TEXT3
“There is on and only one social responsibility of business,” wrote Milton Friedman, a Nobel prize-winning economist, “That is, to use its resources and engage in activities designed to increase its profits.” But even if you accept Friedman’s premise and regard corporate social responsibility (CSR) policies as a waste of shareholders’ money, things may not be absolutely clear-cut. New research suggests that CSR may create monetary value for companies-at least when they are prosecuted for corruption.
The largest firms in America and Britain together spend more than $15 billion a year on CSR, according to an estimate by EPG, a consulting firm. This could add value to their businesses in three ways. First, consumers may take CSR spending as a “signal” that a company’s products are of high quality. Second, customers may be willing to buy a company’s products as an indirect way to donate to the good causes it helps. And third, through a more diffuse “halo effect,” whereby its good deeds earn it greater consideration from consumers and others.
Previous studies on CSR have had trouble differentiating these effects because consumers can be affected by all three. Al recent study attempts to separate them by looking at bribery prosecutions under America’s Foreign Corrupt Practices Act (FCPA). It argues that since prosecutors do not consume a company’s products as part of their investigations, they could be influenced only by the halo effect.
The study found that, among prosecuted firms, those with the most comprehensive CSR programmes tended to get more lenient penalties,. Their analysis ruled out the possibility that it was firm’s political influence, rather than their CSR stand, that accounted for the leniency: Companies that contributed more to political campaigns did not receive lower fines.
In all, the study concludes that whereas prosecutors should only evaluate a case based on its merits, they do seem to be influenced by a company’s record in CSR. “We estimate that either eliminating a substantial labour-rights concern , such as child labour, or increasing corporate giving byabout20% results in fines that generally are 40% lower than the typical punishment for bribing foreign officials”, says one researcher.
Researchers admit that their study does not answer the question of how much businesses ought to spend on CSR. Nor does it reveal how much companies are banking on the halo effect, rather than the other possible benefits, when they decide their do-gooding policies. But at least they have demonstrated that when companies get into trouble with the law, evidence of good character can win them less costly punishment.
31.The author views Milton Friedman’s statement about CSR with
[A]tolerance.
[B]skepticism.
[C]uncertainty.
[D]approval.
32.According to Paragraph 2,CSR helps a company by
[A]winning trust from consumers.
[B]guarding it against malpractices.
[C]protecting it from being defamed.
[D]raising the quality of its products.
33. The expression “more lenient ”(line 2,para.4)is closest in meaning to
[A]more effective
[B]less controversial
[C]less severe
[D]more lasting
34. When prosecutors evaluate a case, a company’s CSR regard
[A]has an impact on their decision
[B]comes across as reliable evidence
[C]increases the chance of being penalized
[D]constitutes part of the investigation
35.Which of the following is true of CSR, according to the last paragraph?
[A] Its negative effects on businesses are often overlooked.
[B] The necessary amount of companies’ spending on it is unknown.
[C] Companies’ financial capacity for it has been overestimated.
[D] It has brought much benefit to the banking industry.
31.答案 B Skepticism
解析：作者观点态度题。题干问的是作者对有关CSR方面Milton Friedman的说法是什么态度。根据大写Milton Friedman这个人定位到定位到首段首句。注意题干问的是作者的看法，因此定位到后一句but转折处。转折处的主题句式“things may not absolutely clear-cut”，作者持的是否定态度，选择答案B。C选项是作者态度不明确，不能选择。
32.答案 A winning trust from consumers
解析：根据题干找到第二段.根据第二段内容,CSR could add value to their business in three ways. 从而定位下面三点。First后面出现了high quality，但是它是在从句中，从句修饰"signal",而本句谓语动词是take，与D中 raising 并不是同义词，故排除。Second,和third 都与消费者购买心态有关，和A选项 winning trust from consumers 相对应。而B，C选项的malpractices和defamed在原文中并未出现，且没有同义词，故排除。
33.答案 C less severe
解析：根据题干找到第四段对应处。可见题干的 more lenient 是作为修饰 penalties(惩罚) 的，故推测本句在讨论 CSR 和 penalties 有什么联系。而本段与惩罚相关的词只有最后一个词 fines（罚金)，修饰它的形容词是lower, 故可推测 more lenient 与降低惩罚有关，只有C选项满足。
34.答案A has an impact on their decision
解析：题干中问的是 CSR record 与 prosecutors evaluate a case 的关系，根据题干内容到对应点：第五段第一句。本句说，...they do seem to be influenced by a company's recore in CSR.这里的 be influenced 与A选项 has an impact 对应，故选A. 而B选项中的 reliable evidence, C 选项中的 the chance of being penalized 在原文中没有体现。D选项中的 investigation 与题干中的 When prosecutors evaluate a case 明显对应不上，故不予考虑。
35.答案B The necessary amount of companies’ spending on it is unknown
解析：该题是一道判断题，题干问的是有关CSR哪个是对的。先根据CSR回到最后一段，定位到末段首句。首句提到“研究人员承认到其研究没有回答如下问题医学.全.在.线www.med126.com：公司应该在CSR方面花费多少钱”。选项B的意思是公司在其方面的花费是未知的，属于原文的同义替换。
Text4
There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. “Sometime in the future”, the paper’s publisher said back in 2010.
Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper — printing presses, delivery trucks — isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial constraints. Readers are migrating away from print away. And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.
Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Joah Peretti.
Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way.” Fighting out a way to accelerate that transition would make sense of them,” he said, “but if you discontinue it, you’re going to have your most loyal customers really upset with you.”
Sometimes that’s worth making a change anyway. Peretti gives the example seen as a blunder,” he said. The move turned out to be foresighted. And if Peretti would raise pricesand make it into more of a legacy product.”
The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. “So if you’re overpaying for print, you could feel like you were helping,”Peretti said. “Then increase it at a higher rate each year and essentially try to generate additional revenue.”In other words, if you’re going to make a print product ,make it for the people who are already obsessed with it. Which way be what the Times is doing already. Getting the print edition seven days a week costs $500 a year — more than twice as much as a digital-only subscription.
“It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business,”Peretti remarked. “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive than less aggressive. ”
36.The New York Times is considering ending its print edition partly due to
[A]the pressure from its investors.
[B]the complaints from its readers.
[C]the high cost of operation.
[D]the increasing online ad sales.
37. Peretti suggests that, in face of the present situation, the Times should
[A]make strategic adjustments
[B]end the print edition for good.
[C]seek new sources of readership.
[D]aim for efficient management.
38. It can be inferred form Paragraphs 5 and 6 that a “legacy product”
[A]will have the cost of printing reduced.
[B]is meant for the most loyal customers.
[C]helps restore the glory of former times.
[D]expands the popularity of the paper.
39. Peretti believes that, in a changing world,
[A]traditional luxuries can stay unaffected.
[B]aggressiveness better meets challenges.
[C]cautiousness facilitates problem-solving.
[D]legacy businesses are becoming outdated.
40. Which of the following would be the best title of the text?
[A]Make Your Print Newspaper a Luxury Good.
[B]Keep Your Newspapers Forever in Fashion.
[C]Cherish the Newspaper Still in Your Hand.
[D]Shift to Online Newspapers All at Once.
36.答案 C the high cost of operation
解析：因果细节题，问的是纽约时报考虑停止纸质版新闻印刷出版的原因是什么。文章首段首句即是此内容的同义表达，二段解释具体原因，二段二句内容 The infrastructure isn't just expensive; it's excessive at a time when online-only competitors don't have the same set of financial constraints.意思是维持纸质印刷的基础设施建设不仅仅是贵，是相当贵， 而他们的竞争对手却没有这样的经济上的限制。
37.答案 A make strategic adjustments
解析：细节题，问的是面对目前的形势，Peretti建议时代杂志怎么做，根据关键词Peretti回文定位至第四段，首句内容是Peretti说时代杂志不该浪费时间去想着如何停止纸质印刷，而应该找到一种正确的方法去解决这件事。接着二句往后在具体说明该如何正确解决目前的问题。由此推出答案是A 做出策略上的调整。
38.答案 B is meant for the most loyal customers
解析：推断题与词汇题的结合，要根据上下文来做出选择。首先定位在第五段最后一句：I would raise prices and make it into more of a legacy product. 不仅要提高价格还要将它变为一种可以传承的产物。单单这一句不足以做出选择。需要继续往下看在第六段中有没有对于这个词的解释之类的。第六段开头提到了他认为most consumer 依旧坚持去相信他们认为好的东西，喜欢的，相信的东西。如果可以每年增加一些比例，那么依旧是可以创收的。长篇大段的叙述可以让大家明白这个词一定跟consumer有关。最为关键的是：紧接着出现了 inother world， 重述上文，不过却简洁的总结了前文。如果我们要做这些print product， 那就选择那些已经痴迷于他们的人吧。（那么对于他们来讲就是一件可以传承的东西了，以前喜欢，会依旧喜欢下去)。所以这句为做题的关键，对应同义替换，选择B。
A选项中的降低成本没有在文中相应位置涉及到。 C重建以往的关荣，与消费者关系不大 D扩大受欢迎程度，范围过大。
39.答案B aggressiveness better meets challenges
解析：观点态度题。偏细节题。定位Peretti在文中的观点，首次出现在第三段 overhead…but rushing to eliminate its print edition would be a mistake.并且一直贯穿于下文。我们首先从选项来看。A 中…can stay unaffected 过于绝对，不选。D 选项中legacy business 不是文中的讨论话题，所以可以直接排除。而C选项中谨慎可以促进问题的解决，在perreti的观点中根本没有体现，相反他建议要有所改变，并且要找对方式，言下之意就是大胆去面对挑战。所以最终确定是B。
40.答案A Make Your Print Newspaper a Luxury Good
解析：主旨题。出现在最后一道题目中，全文共有7段，根据上面的细节题目，大致可以确定本文的中心词为“print newspaper”B，C 两个选项中的newspaper 都属于范围过大，是主旨题的典型错误选项，而D选项中出现的online newspaper 只是文中print newspaper时提到的一个面临的 一个挑战，不足以引领全文，并且all at once, 是“立刻，马上”之意，与原文的观点也有出入，最终确定选A。
